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SELECTED PROJECTS
Integrated Marketing Communication Campaign Plan Pitch:
In this project, we used AIDA model together with three marketing communication tools (Advertising Media, Sales Promotion and Public Relations) to promote the services of our chosen company to the targeted customers. Specifically, my role in this project was account manager focusing on nurturing client relationships of our selected company.
Developed a Media Plan for a Company:
Based on a fixed budget, developed a media plan for TV, Radio, Newspaper and Social advertisements of the company. The Project is as attached:
A Study on Atheism and Liberalism Among Youth:
Conducted interview with 15 individuals (youths) concerning their views on atheism and liberalism, analyzed the data and prepared a report.
Company Use of Social Media to Engage with Customers:
Monitored all social media platforms of the company for 4 weeks continuously and analyzed issues such as company responsiveness to customers and customer satisfaction level.