It was the first introductory subject to my specialization. In this course I learnt about the corporate/organizational setting, different hierarchies, organizational politics, organizational learning and how to adapt to a new environment.  

In this course I learnt how to write proper proposals, design posters, brochures, annual reports, press releases and many more. 

This particular course is one my specialization. And I learnt a lot from it, for instance, I can develop a media plan for an organization based on a  given budget and also to create advertising content to target specific audiences.  

In this course, I learnt about the Framework of Crises Management, Crises management plan, Identifying potential threats to an organization to be able to prepare effectively for future Crises and how to adapt to a changing environment.  

This course is very very relevant to me because I learnt different  marketing tools. Like, direct marketing, sales promotion, advertisement, etc. and when to use each marketing tool for maximum results.  

This course taught me how important building and maintaining a good relationship with the publics is. And also building a good reputation is essential for an organization's growth and survival. 

This course taught me how to think creatively and solve problem either in brainstorming in a team or  by my self. It helped me to be a creative thinker and a great problem solving person.